Privacy Policy

Your privacy is very important to us. At New Era Babies we have a few fundamental principles that we follow:

  • We don’t ask you for personal information unless we truly need it. (We can’t stand services that ask you for things like your gender or income level for no apparent reason.)
  • We don’t share your personal information with anyone except to comply with the law, develop our products, or protect our rights.
  • We don’t store personal information on our servers unless required for the on-going operation of our site.
  • In our blogging products, we aim to make it as simple as possible for you to control what’s visible to the public, seen by search engines, kept private, and permanently deleted.

Website Visitors

Like most website operators, New Era Babies collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. New Era Babies’ purpose in collecting non-personally identifying information is to better understand how New Era Babies’ visitors use its website. From time to time, New Era Babies may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

New Era Babies also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on our blogs. New Era Babies only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that blog commenter IP addresses are visible and disclosed to the administrators of the blog where the comment was left.

Gathering of Personally-Identifying Information

Certain visitors to New Era Babies’ websites choose to interact with New Era Babies in ways that require New Era Babies to gather personally-identifying information. The amount and type of information that New Era Babies gathers depends on the nature of the interaction. For example, we ask visitors who comment on our blog to provide a username and email address. Those who wish to receive New Era Babies’ updates via email, we collect their emails. In each case, New Era Babies collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with New Era Babies. New Era Babies does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

New Era Babies may collect statistics about the behavior of visitors to its websites. For instance, New Era Babies may monitor the most popular pages on the site or use spam screened by the Akismet service to help identify spam. New Era Babies may display this information publicly or provide it to others. However, New Era Babies does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

New Era Babies discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that

(i) need to know that information in order to process it on New Era Babies’ behalf or to provide services available at New Era Babies’ websites, and

(ii) that have agreed not to disclose it to others.

Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using New Era Babies’ websites, you consent to the transfer of such information to them. New Era Babies will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, New Era Babies discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when New Era Babies believes in good faith that disclosure is reasonably necessary to protect the property or rights of New Era Babies, third parties or the public at large. If you are a registered user of a New Era Babies website and have supplied your email address, New Era Babies may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with New Era Babies and our products. We primarily use our various product blogs to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. New Era Babies takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. New Era Babies uses cookies to help New Era Babies identify and track visitors, their usage of New Era Babies website, and their website access preferences. New Era Babies visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using New Era Babies’ website, with the drawback that certain features of New Era Babies’ website may not function properly without the aid of cookies.

Business Transfers

If New Era Babies, or substantially all of its assets were acquired, or in the unlikely event that New Era Babies goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of New Era Babies may continue to use your personal information as set forth in this policy.


Ads appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by New Era Babies and does not cover the use of cookies by any advertisers.


Comments and other content submitted to Akismet anti-spam service are not saved on our servers unless they were marked as false positives, in which case we store them long enough to use them to improve the service to avoid future false positives.

Privacy Policy Changes

Although most changes are likely to be minor, New Era Babies may change its Privacy Policy from time to time, and in New Era Babies’ sole discretion. New Era Babies encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

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